The Client

RTC (Reserve Telecommunications) is a small telecommunications company that has served a local region of South Louisiana since 1935.

The Problem

Though it was once the service provider of choice for the region, Reserve Telecommunications found itself in a rut. Bigger names in telecom had begun taking more and more marketshare while they found their brand slowly disintegrating through inconsistent messaging and an outdated visual identity. Their logo had been “frankensteined” over the years through adding clipart-style icons to it as new services were introduced, and it had come to look dated against the slick marketing campaigns by their competitors.

The Client

RTC (Reserve Telecommunications) is a small telecommunications company that has served a local region of South Louisiana since 1935.

The Problem

Though once the service provider of choice for the region, Reserve Telecommunications found itself in a rut. Bigger names in telecom had begun taking more and more marketshare while they found their brand slowly disintegrating through inconsistent messaging and an outdated visual identity. Their logo had been “frankensteined” over the years through adding clipart-style icons to it as new services were introduced, and it had become dated against the slick marketing campaigns by their competitors.

The Client

RTC (Reserve Telecommunications) is a small telecommunications company that has served a local region of South Louisiana since 1935.

The Problem

Though once the service provider of choice for the region, Reserve Telecommunications found itself in a rut. Bigger names in telecom had begun taking more and more marketshare while they found their brand slowly disintegrating through inconsistent messaging and an outdated visual identity. Their logo had been “frankensteined” over the years through adding clipart-style icons to it as new services were introduced, and it had become dated against the slick marketing campaigns by their competitors.

The Client

RTC (Reserve Telecommunications) is a small telecommunications company that has served a local region of South Louisiana since 1935.

The Problem

Though once the service provider of choice for the region, Reserve Telecommunications found itself in a rut. Bigger names in telecom had begun taking more and more marketshare while they found their brand slowly disintegrating through inconsistent messaging and an outdated visual identity. Their logo had been “frankensteined” over the years through adding clipart-style icons to it as new services were introduced, and it had become dated against the slick marketing campaigns by their competitors.

The Project

The brand overhaul project would consist of a new logo design, an expanded visual branding system, a corporate identity style guide, and a brand new website that would serve as the destination of all new marketing collateral going forward.

Goals

Tired of appearing disjointed, the client wanted their new brand to be a robust representation of what the company was capable of. The main goal was to be perceived as a modern, high-tech telecom company with a bold and recognizable visual brand.

Target Audience

The target audience was focused on the client’s service areas in southeast Louisiana and included:

• Lower to middle class residents
• Small business owners
• Whites and African-Americans
• Younger customers interested in the latest technology
• Older customers wanting excellent personal service

Research Findings

To do the rebrand justice, I had to get to the essence of the company. I learned that not only did the client have a long local history (they opened in 1935!), but their service and equipment offerings are top-notch and have debuted new technologies before their competitors on more than one occasion. What really sets them apart, however, is their dedication to their people: both employees and customers. They will go out of their way to help, and go above and beyond what any other telecom company would do. Plus, being locally owned and operated in the communities they serve gives them an edge in connecting with their customers’ unique culture.

The Project

The brand overhaul project would consist of a new logo design, an expanded visual branding system, a corporate identity style guide, and a brand new website that would serve as the destination of all new marketing collateral going forward.

Goals

Tired of appearing disjointed, the client wanted their new brand to be a robust representation of what the company was capable of. The main goal was to be perceived as a modern, high-tech telecom company with a bold and recognizable visual brand.

Target Audience

The target audience was focused on the client’s service areas in southeast Louisiana and included:

• Lower to middle class residents
• Small business owners
• Whites and African-Americans
• Younger customers interested in the latest technology
• Older customers wanting excellent personal service

Research Findings

To do the rebrand justice, I had to get to the essence of the company. I learned that not only did the client have a long local history (they opened in 1935!), but their service and equipment offerings are top-notch and have debuted new technologies before their competitors on more than one occasion. What really sets them apart, however, is their dedication to their people: both employees and customers. They will go out of their way to help, and go above and beyond what any other telecom company would do. Plus, being locally owned and operated in the communities they serve gives them an edge in connecting with their customers’ unique culture.

The Project

The brand overhaul project would consist of a new logo design, an expanded visual branding system, a corporate identity style guide, and a brand new website that would serve as the destination of all new marketing collateral going forward.

Goals

Tired of appearing disjointed, the client wanted their new brand to be a robust representation of what the company was capable of. The main goal was to be perceived as a modern, high-tech telecom company with a bold and recognizable visual brand.

Target Audience

The target audience was focused on the client’s service areas in southeast Louisiana and included:

• Lower to middle class residents
• Small business owners
• Whites and African-Americans
• Younger customers interested in the latest technology
• Older customers wanting excellent personal service

Research Findings

To do the rebrand justice, I had to get to the essence of the company. I learned that not only did the client have a long local history (they opened in 1935!), but their service and equipment offerings are top-notch and have debuted new technologies before their competitors on more than one occasion. What really sets them apart, however, is their dedication to their people: both employees and customers. They will go out of their way to help, and go above and beyond what any other telecom company would do. Plus, being locally owned and operated in the communities they serve gives them an edge in connecting with their customers’ unique culture.

The Project

The brand overhaul project would consist of a new logo design, an expanded visual branding system, a corporate identity style guide, and a brand new website that would serve as the destination of all new marketing collateral going forward.

Goals

Tired of appearing disjointed, the client wanted their new brand to be a robust representation of what the company was capable of. The main goal was to be perceived as a modern, high-tech telecom company with a bold and recognizable visual brand.

Target Audience

The target audience was focused on the client’s service areas in southeast Louisiana and included:

• Lower to middle class residents
• Small business owners
• Whites and African-Americans
• Younger customers interested in the latest technology
• Older customers wanting excellent personal service

Research Findings

To do the rebrand justice, I had to get to the essence of the company. I learned that not only did the client have a long local history (they opened in 1935!), but their service and equipment offerings are top-notch and have debuted new technologies before their competitors on more than one occasion. What really sets them apart, however, is their dedication to their people: both employees and customers. They will go out of their way to help, and go above and beyond what any other telecom company would do. Plus, being locally owned and operated in the communities they serve gives them an edge in connecting with their customers’ unique culture.